About Lex Stolk and Chronotext

What watches are made of, a story in Mercedes Benz Magazine

During my career I created and edited the quarterly, specialized high horology magazine Watch Report for GMG publishers in Amsterdam. I also created and produced the bi-annual magazine and bi-annual high-end watch supplement Watch Tribune in cooperation with Dutch Esquire magazine.

A selection of chronographs in Watch Tribune 2011

And I was the editor-in-chief at 00/24 Horloges, another Haute Horlogerie magazine. Further back I started working as editor-in-chief in 2001 at the weekly youth and music magazine Hitkrant (De Telegraaf Media Groep) and later did the same job with football monthly Voetbal Magazine at the same publishing house.

About Lex Stolk and Chronotext

The history of Patek Philippe for high-end jeweler Martens in Maastricht

Chronotext is my multifunction content agency that specializes in journalistic watch productions, on- and offline. But it’s also right at home in the world of lifestyle, sports, and fashion. Chronotext that produces made-to-measure content for media, brands, PR agencies and retailers.

“Chronotext feels right at home in the world of lifestyle, sports, automotive and fashion

LXRY List 2021

A selection of media productions

Chronotext produces written content for Tempus magazine, the bi-annual watch supplement with the Dutch financial newspaper Het Financieele Dagblad, luxury lifestyle magazine Masters and the annual Luxury List, the lifestyle travel magazine Hello Amsterdam, plus SEO texts acting as Managing Editor for the specialized watch website Horloge.info

SEO optimal content on Horloge.info

Strong brands

Content for brand magazines and books, but also branded content and advertorials. Branded Content is ideally suited for luxury brands that are pre-eminently emotional image brands that enjoy brand awareness.

Atelier Munro Advertorial for NRC Het Blad

And Chronotext also produces high-quality trend mailings, press releases and branded content for leading brands such as Ted Baker, Atelier Munro, Dutch Dandies, Van Gils, and Ipanema.

Empowering retail

Content creation for client magazines for high-end watch and jewelry retailers such as Gassan,  Schaap en Citroen, Leon Martens, and Saffier Juweliers.

Tudor in Schaap en Citroen Magazine 2020

More than just watches

BMW of the future in the LXRY List 2021

With experience as a music, sports and lifestyle journalist Chronotext is more than a horological content producer”

Trend stories, interviews, and background stories in the fields of sports, automotive, fashion, and lifestyle are part of Chronotext’s professional playing field.

Interview with pro-cyclist Wout Poels in Masters Magazine

Everything I do I do with commitment, devotion, and passion

From left to right: interviewing multiple champion Fabian Cancellara on the bike, suffering on the cobblestones of the Holleweg in Flanders during the World Press Cycling Championships, and digging deep during the prologue of the 2018 edition of the Tortour endurance race.

Playing drums with Damn Right

Spotify – A Piece of Damn Right