Storytelling is the most effective way to reach, inform, capture, enthuse, and activate an audience. And since my studies at the Utrecht Journalism School (SVU) I’ve been doing so. By writing stories for music magazines, a football magazine, several lifestyle magazines, newspapers and newspaper supplements, and a number of watch magazines and websites. Stories that reach out and touch exactly the right target group. You can call it…
For the last fifteen years I have worked as a journalist in the captivating world of Haute Horlogerie, a parallel universe in space and time. A universe built on stories. Highly personal and emotional portraits, epic adventures, historical anecdotes and hightech tales of innovation.
In any case, every watch tells a story. And I know exactly how to bring that story to life and under the attention of exactly the right audience.
“Nothing great was ever achieved without enthusiasm“
Writing and telling stories
I have been telling many a different watch story in specialized and lifestyle magazines, on websites, for watch brands in special edition books, in sponsored magazines and other types of client publications such as newsletters and websites.
Captivating Haute Horlogerie
Lectures and presentations have also become a part of the way I can lead an audience through the luxurious field of Haute Horology.
Reaching every audience
An audience that ranges from watch novices to seasoned collectors.